This hijab brand exclusively sells hijabs made from 100% silk.
However, what makes this brand special is that a portion of the price from each purchase is donated to low-income Muslim women as soon as the hijab is bought.
In other words, when you purchase a hijab, part of the proceeds is donated to support low-income women by providing them with food and education.
Additionally, customers who spend over a certain amount receive a special "Angel Donor" card. This card allows them to enjoy complimentary snacks and coffee at any of the brand’s hijab stores around the world.
Furthermore, while the main purpose of the annual conference for cardholders is to encourage additional donations, its underlying goal is to build a loyal community around the brand. This, in turn, creates a desire for potential customers to join the community, simultaneously driving more purchases.